Our purpose: Santander has a customer-focused business model that enables it to fulfil its purpose of helping people and businesses prosper.
Aim: Our aim is to be the best retail and commercial bank that earns the lasting loyalty of our people, customers, shareholders and communities.
A bank simple, personal and fair.
The Santander model:
– Geographic diversification
– Focus on retail and commercial banking
– Subsidiaries model
– International talent, culture and brand
– A strong balance sheet, prudent risk management and global control frameworks